Johnstons of Elgin, the esteemed Scottish manufacturer renowned for its estate tweeds, knitwear, and woven accessories, achieved a monumental milestone with the bestowal of a Royal Warrant by King Charles. This prestigious recognition catapults the company into the esteemed circle of approximately 800 Royal Warrant Holders, ranging from individual craftsmen to global corporations, privileged to supply goods and services to the Royal Household.

The Royal Warrant serves as an evidence to Johnstons of Elgin’s unwavering commitment to the highest standards of manufacturing, quality, craftsmanship, and sustainability. With a legacy dating back to 1797 and a workforce exceeding 1000 individuals, Johnstons of Elgin stands as the United Kingdom’s largest producer of luxury cashmere and fine woollens. This recent accolade crowns a month of notable achievements, including The King’s Award for Enterprise for International Trade and the celebration of a year as a certified B Corporation.

Jenny Urquhart, Vice Chair of Johnstons of Elgin, conveyed the company’s profound pride in receiving this esteemed recognition, underscoring their relentless dedication to producing goods of unparalleled excellence. As holders of a Royal Warrant of Appointment, Johnstons of Elgin earns the privilege to supply goods or services to the Royal Household for up to five years at a time, with this latest warrant encompassing their renowned Knitwear and Woven Accessories.

The Warrant grants Johnstons of Elgin the authority to utilize the Royal Arms in connection with their business operations, marking a significant milestone in their storied history. This endorsement not only adds a regal touch to the brand but also serves as a potent marketing tool, enhancing prestige, credibility, visibility, consumer confidence, and market reach. The association with the Royal Family presents an unparalleled opportunity to elevate awareness, both domestically and internationally, attracting new customers enticed by the allure of royal endorsement.